Self-Help as Self-Harm: When Healing Becomes a Hustle
1. The Trap of Eternal Improvement
In the age of optimization, healing has become another hustle. We track our mindfulness stats, binge trauma podcasts, and chase inner peace like it’s a productivity metric. But what if the real trap isn’t your wounds—it’s the belief that you should always be fixing something?
Mind Less – Care More exposes the spiritual to-do list for what it is: the same ego game, just in softer colors. You’re not a project. You’re not broken. But the industry needs you to feel like you are—so you’ll keep clicking, buying, enrolling, upgrading.
The self-help world whispers, “You are enough.”
But then it sells you a course to prove it.
2. Enlightenment™ as a Product
Once upon a time, enlightenment meant liberation from illusion. Now it’s a branding opportunity. Spirituality has been repackaged, monetized, and streamlined into a lifestyle—complete with retreats, hashtags, and subscription boxes.
But when awakening becomes a market category, it stops being a revolution. You’re not invited to disappear—you’re told to glow. To radiate your brand. To perform stillness on camera.
This isn’t freedom. It’s conceptual cosplay.
“The path to nowhere makes no promises—and that’s why it’s real.”
3. The Myth of “There”
There is no final version of you waiting to be unlocked. The whole idea of becoming “better” is a loop. The seeker never seeks the end of seeking. They seek seeking—because it’s addictive, and because it gives purpose to the persona.
Mind Less – Care More offers no ladder. Just a mirror.
And maybe a gentle shove.
Mind Less - Care More
This article is the second in a series on Mind Less - Care More:
- Self-Help as Self-Harm: When Healing Becomes a Hustle
- The Mind as Cult Leader: Deprogramming Your Inner Narrator
- The Religion of Seeking: How the Quest for Meaning Became the New God
- Killing the Buddha: The End of Teachers, Gurus, and Inner Guides
- The Myth of the Authentic Self: Who Are You Without the Script?
- The Tyranny of Insight: When Knowing Gets in the Way
- Debugging the Self: Escaping the Script You Didn't Know You Were Running
- Meaning Without a Master: Performing Truth in a Post-Spiritual Age
- The End of the Algorithm: Meaning After AI
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